The Personal Stylists Quietly Dressing the Carolina Elite
Discreet, expensive and increasingly in demand, a corps of personal stylists has become an essential fixture of the state's affluent wardrobes.
The best-dressed people in the Carolinas often share a secret: someone else is choosing their clothes.
The invisible hand
A growing corps of personal stylists now serves the state's affluent, editing wardrobes, sourcing pieces and managing the logistics of dressing well. The service is discreet by design — the whole point is that the effort remains unseen.
Clients range from executives with no time to shop to social figures who cannot afford a misstep.
Taste, outsourced
Critics might call it dressing by proxy. Devotees call it sanity, a way to look impeccable without the hours it would otherwise demand.
As Carolina wealth grows more comfortable with luxury, the personal stylist has quietly become as ordinary a fixture as the personal trainer.
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